Identity system created for a power-based training technology for cyclists. Elements included a logo, product identity, collateral and advertising.

Tune virtually created the consumer power-based training market with the Power-Tap. The combination cycling computer, wheel hub and chest strap heart monitor became regarded as one of the top innovations in cycling, bringing pro-level training technology to the masses. The company and product were eventually acquired by Saris, and Power-Tap is now part of the CycleOps family of power-based training products.

Work performed for
Selbert Perkins Design