Brand strategy and identity system created for a customer service and engagement platform. Elements included brand strategy, a logo and mobile-ready site concepts.

FIQ was the flagship product of UK-based Futology. At the time, there was a gap in the Europe, Middle East and Africa market. Most competitors targeted clients rather than consumers. And those who did target consumers did it poorly. FIQ's consumer-client approach walked the line between B-to-B and B-to-C, and offered a credible social destination in the category.